Jun 07, 2023

CÓ GREE - VÔ TƯ ĐI

Task

Gree is the No.1 air conditioner brand in the world, but it is still a relatively unfamiliar name to Vietnamese consumers. In the summer of 2019, Gree made a big boom with an IMC campaign that helped enhance the brand's image in the minds of consumers and contributed to boosting business.